Is a cancelled reunion a missed opportunity?
Schools are grappling with the question whether they should hold a virtual reunion in place of their cancelled reunions due to Covid 19, or skip them this year. The answer is clear: HOST A VIRTUAL REUNION!
Here’s three reasons why:
(1) Give alumni what they want and need.
In this unprecedented period when isolation abounds, alumni are craving connections. This is the perfect time to give alumni exactly what they are yearning for. A virtual reunion gives them the chance to connect with classmates and the school. By skipping a reunion this year, a school misses a valuable opportunity to fulfill their alumni’s need.
(2) Think longterm – it will benefit the school.
Resist the urge to retreat. We have to remember that “This too shall pass.” Alumni will still be your alumni when this is over. Philanthropy will rebound and likely increase. This is not the time to retract, especially when the school can give alumni what they want. Alumni won’t forget their school’s effort.
(2) A virtual reunion is easier and costs less.
We all know that an in-person reunion takes substantial resources of time and money. A school can maintain its connection to alumni by adopting a simpler virtual reunion model. An online reunion that includes distribution of an e-class book will accomplish the reunion goals of the school and its alumni during this unprecedented period of physical distancing and at a lower cost.