A sure-fire way to increase end-of-year donations
Want to get more year-end donations?
Get more alumni to attend your reunion!
It has been my experience that reunion attendees tend to make a donation when a reunion gift is part of your organized reunion goals. That means the more alumni who attend your reunion, the greater chance that they will donate.
How I Know It Works: In a recent reunion cycle of ten class reunions (5th through 50th) at a professional school that Reunions Reinvented has generated momentum for over the past five years, an average of 75 percent of alumni who attended their class reunion made a gift.
But, is it really as easy as determining who attended your reunion this year and did not make a gift to get more year-end gifts? You can definitely try that. However, to really maximize the number of donations from reunion classes, it’s important to develop a culture of reunions at your school together with coordinated giving outreach. If you don’t have a strong reunion program, what are you waiting for? Start building one now!
Bottom line is, the sooner you build a strong reunion program, the more donations you should get.
If you have any questions about how to start to build a culture of reunions and reunion-giving at your school, give Margie at Reunions Reinvented a call. We are here to help!