It’s summertime and it seems like everyone is on vacation–but you. How do you keep your fall reunion on the minds of alumni during the lazy days of summer? It’s all about generating the buzz. Send your alumni interesting e-newsletters personalized to each class to keep their upcoming reunion in the forefront of their minds. This will result in alumni talking about the reunion during the quiet summertime months. Talking about the reunion creates momentum. Momentum causes alumni to take …Continue reading →
Eight years ago, I started this fun adventure of building lasting alumni communities by encouraging alumni to participate in their school reunions. Based on my experience working on law school, college, and independent school reunions, here are my top three tips to make your reunion bigger and better and how to engage your alumni, no matter how disengaged they are right now.
We all harbor the fear of being the only one to show up at a party. A frequent reason alumni don’t attend their reunion is they think no one else will be there. Unfortunately, that is a self-fulfilling prophecy. It is critical that you and your committee members deliver the message that the reunion will be well attended (and equally critical that it is actually well attended). If you are carefully and consistently building momentum month by month prior to …Continue reading →
You’ve built a big class reunion committee. Now it’s time to put your committee to work. Here’s a handy list of topics to cover during your first committee meeting or conference call. Calendar committee meetings. Your alumni’s calendars (and yours) will never be as open as it is now. Don’t wait to schedule the next meeting during every call. Trust me, it will take too much of your time, and you will not get a good turnout. Give your committee …Continue reading →
What do you do after your core class reunion committee is in place? You have a PARTY! After all, isn’t that what reunions are all about– reuniting and reconnecting? Many of your committee members have not seen or spoken to each other for several years. A COMMITTEE KICK-OFF LUNCHEON is the perfect opportunity to come together to reconnect, socialize, and discuss the big picture strategy. The added bonus is that you get to meet your committee members in-person …Continue reading →
When building your reunion committee, your goal is to build as big a committee as possible. One reason for a large committee is that you can count on most of your committee members to attend the reunion. But what if they can’t attend because of an important conflict? No worries because they will encourage their friends to attend. Think of your committee as tentacles reaching out to the class–the more tentacles, the more likely that a class member will receive …Continue reading →