You’ve planned a fun reunion for your alumni . . . but it’s not so fun because it’s only a few weeks away and not many alumni have registered.
What to do? The answer is simple:
YOU START WORKING ON NEXT YEAR’S REUNION!
A well-attended reunion is all about starting early AND following up with interesting touchpoints to generate the buzz. The likely reason that registration is low is because there was insufficient time to get the word out and then build momentum with interesting personal touchpoints that matter to the alumni—the key is to pique their interest in attending. A save-the-date mailing followed up with an invitation from the school are just not enough to generate momentum for a successful reunion.
How I Know It Works: Reunions Reinvented consistently sets alumni attendance records, and rates only get higher the earlier Reunions Reinvented starts, especially when working with disengaged alumni bases.
Here’s four actions to take now to jumpstart next year’s reunion:
- Update the contact information of next year’s reunion classes
- Retrieve the names of attendees and committee members from the reunion classes’ prior reunion cycle
- Start building your class committees
- Talk up next year’s reunion to alumni who will be celebrating their reunion next year as you see them in the ordinary course of your job.
Bottom line is, the earlier you start working on next year’s reunion, the better it will be.
If you have any questions about how to start to build momentum for your next reunion, give Margie at Reunions Reinvented a call. We are here to help!